Build a Brand, Website + Materials That Actually Work

Step-by-step toolkits to help you launch, grow, or refresh your business—without the agency price tag.

Made by Marketers,
Built for Founders

At Starterly, our mission is simple: make essential brand, website, and marketing tools accessible to anyone willing to put in the work.After years of working with startups and multi-million-dollar brands alike, we know that solid strategy and design shouldn’t only be available to those with agency budgets. Our toolkits were created to give founders and small teams the same trusted frameworks we’ve used behind the scenes for years—broken down into simple steps, clear guidance, and ready-to-use resources designed to help you build with confidence, not guesswork.We believe good businesses deserve good tools—even without an agency-sized budget.

Find Your Fit

Whether you’re launching for the first time or upgrading what you’ve built, Starterly Toolkits are built to meet you where you are:

The Launchers

Freelancers and service businesses looking to sharpen their brand, write clearer messaging, and attract more clients.$98

The Builders

Freelancers and service businesses looking to sharpen their brand, write clearer messaging, and attract more clients.$118

The Level-Uppers

Established businesses ready to refresh their brand, website, and materials to match their next stage of growth.$138

The Complete Set

All 3 toolkits in one complete system, ready for wherever your business is headed next.$288 (Saves $66!)

What's Inside?

Tools that help you move forward with purpose:

  • Step-by-step workbooks

  • Easy-to-use frameworks

  • Helpful recommendations and checklists

  • Starter templates for design and copy

  • Clear guidance to help you launch, build, or refresh confidently

Why Starterly Exists

Many founders and small teams don’t have the budget for a full agency—but that shouldn’t stop them from creating something professional and impactful.We’ve packaged up the same proven tools and processes we’ve used for years into approachable kits anyone can use. Whether you’re building from scratch or refreshing what you’ve got, Starterly gives you the clarity and structure to make real progress.

How It Works

1. Choose the toolkit that fits your stage
2. Download and follow the step-by-step system
3. Build, refresh, and refine your brand with confidence + move forward faster

Complete Set: All 3 Toolkits

All 3 toolkits in one complete system, ready for wherever your business is headed next.

The Launcher Toolkit

For Founders Starting from Scratch

You have a business idea—or maybe a side hustle turning into something real. You need a brand, website, and materials that feel professional, but you’re not ready (or don’t need) a full creative agency.The Launcher Toolkit gives you everything you need to move forward with confidence—no second-guessing and no overwhelm.

What's Inside?

The Launcher Toolkit Includes:

  • A step-by-step workbook to help you define your brand, customer, and offer

  • A simple brand identity framework (color, logo, and font recommendations)

  • A complete website copy guide (with page-by-page prompts + AI-assisted suggestions to help you write faster and smarter)

  • Starter templates for basic marketing materials (business card, one-pager, social graphic)

  • Helpful checklists and recommendations to make sure you don’t miss the essentials

  • Tips to launch smoothly—even on a tight timeline or budget

Who's It For?

The Launcher Toolkit is perfect for:

  • First-time founders or small business owners building from the ground up

  • Side-hustlers turning into full-time business owners

  • Entrepreneurs who want structure but don’t want generic templates

  • DIYers who want to create something that feels clear, intentional, and professional

Results You Can Expect

Launch with a brand and website that actually resonate with your audience

Build materials that look and sound like you’ve done this before

Feel confident knowing you’ve followed a proven process—not winging it

The Builder Toolkit

For Freelancers and Service Providers Who Want to Stand Out

You’re past the starting line, but now you need a brand and website that reflect the quality of your work—and help you win clients.The Builder Toolkit is designed to help service-based businesses like yours polish your messaging, visuals, and materials to build trust and book more business.

What's Inside?

The Builder Toolkit Includes Everything in the Founder Toolkit, PLUS:

  • A brand refinement workbook to help you clarify your positioning and voice

  • A website copy strategy guide with proven structures and prompts (plus AI-assisted suggestions)

  • Starter templates for key marketing collateral (one-pager, case study, proposal basics, social graphics)

  • A simple visual brand system (color palette guidance, font pairing, and logo recommendations)

  • A checklist for client-facing materials that support your sales process

  • Tips on how to strengthen trust and stand out to potential clients

Who's It For?

The Builder Toolkit is perfect for:

  • Freelancers or consultants looking to improve how they present themselves

  • Small service-based businesses ready to polish their brand and website

  • Creatives or solopreneurs who want to attract better-fit clients

  • Business owners juggling marketing while also doing client work

Results You Can Expect

Show up with a brand and materials that make clients take you seriously

Write website copy that clearly communicates your value

Send proposals, decks, and one-pagers that reflect your professionalism

The Level-Up Toolkit

For Businesses Ready to Upgrade

Your business has grown, but your brand and website might not reflect where you are today.The Level-Uppers Toolkit helps you refresh your visuals, messaging, and marketing materials so you can present yourself with more confidence and consistency.

What's Inside?

The Level-Up Toolkit Includes Everything in the Builder and Founder Toolkit, PLUS:

  • A brand and messaging refresh workbook to help you reposition with clarity

  • A website copy improvement guide (with page-by-page prompts + AI-assisted suggestions)

  • Starter templates for updated client materials (refined one-pager, proposal assets, pitch deck basics, social media refresh)

  • Visual brand tools (updated color palette + typography suggestions + logo refinement tips)

  • A checklist for aligning your brand across your website, sales materials, and marketing touchpoints

  • Guidance to help you modernize your brand without starting over from scratch

Who's It For?

The Level-Up Toolkit is perfect for:

  • Small businesses or teams that have outgrown their initial DIY branding

  • Founders ready to reposition or elevate their brand’s look and feel

  • Business owners who need clearer, sharper materials for clients and prospects

  • Teams that want a stronger, more consistent presence without outsourcing everything

Results You Can Expect

A brand and website that reflect the business you’ve become

Upgraded visuals and messaging that resonate with your target audience

Refreshed materials that feel aligned, professional, and ready for your next stage of growth

The Complete Starterly Bundle

For Founders and Teams Who Want the Full Toolkit

Your business will evolve—and so will your brand, website, and materials. The Complete Starterly Bundle includes all three of our kits so you can move confidently through every stage, from launch to growth to refresh.Whether you’re just starting or already building momentum, this bundle gives you the full set of tools to create, improve, and upgrade your brand as you go.

What's Inside?

The Bundle Includes Everything in All 3 Starterly Toolkits

  • The Launchers Kit – Build your foundational brand, website copy, and materials from scratch

  • The Builders Kit – Sharpen your messaging and materials to attract and convert clients

  • The Level-Up Kit – Refresh your visuals, website, and client materials as your business grows

  • PLUS:

  • A full set of workbooks, frameworks, and templates

  • AI-assisted copywriting suggestions across every kit

  • Guidance that adapts as your business evolves—from your first launch to your next refresh

Who's It For?

The Complete Bundle is perfect for:

  • Founders who want to start strong and have tools ready for future growth

  • Freelancers or service providers who juggle brand building and client delivery

  • Teams or DIY marketers managing multiple parts of their brand and marketing in-house

  • Anyone who wants a flexible system that works now—and later

Results You Can Expect

Save when you grab all three kits together

Get peace of mind knowing you have tools for every stage of your brand journey

Avoid scrambling later—refresh and improve whenever you’re ready

Our Story

Starterly was created by marketers who’ve helped businesses grow—from first-time founders to brands doing nine figures and beyond.

We’ve seen how overwhelming it can be to build a brand, website, and marketing materials without the time, experience, or budget for a full-service agency.That’s why we built Starterly: to make those essential tools clear, approachable, and practical for anyone ready to put in the work.We don’t sell shortcuts—we focus on giving you real frameworks that make sense and help you move forward with confidence.Whether you’re just starting or refining what you’ve built, our toolkits are designed for every stage, to give you a path to intentional, professional, and effective marketing, without the agency price tag.

Answers to All Your Questions

We've rounded up some of our most common questions:

  • Who are these toolkits for?

These toolkits are designed for founders, freelancers, and small business owners who want to build or refresh their brand, website, and marketing materials without hiring an agency. If you’re ready to take action but just need clear guidance and structure, you’re in the right place.

  • Do I need design or marketing experience to use these toolkits?

Nope. These toolkits are built to be approachable for non-designers and non-marketers. Everything is explained in plain language, with simple frameworks and starter templates to make the process clear and doable.

  • Are these toolkits just templates?

They go beyond templates.
Each toolkit includes strategic guidance, step-by-step workbooks, and real-world tips pulled from years of agency and in-house marketing experience.Yes, you’ll get starter design and copy resources—but you’ll also get the thinking behind how and why to use them effectively, and so much more.

  • What’s the difference between the kits?

Each kit is tailored to your business stage:
Launcher – Starting from scratch? This one’s for you.
Builder – Need sharper brand and client-facing materials? Start here.
Level-Up – Time to refresh what you’ve already built? We’ve got you covered.(You can browse the full details on each toolkit's page.)

  • Can I use these toolkits if I already have a website or brand?

Absolutely.
Many businesses who have existing brands choose our Builder toolkit to improve their client-facing materials.

  • Do you offer custom support or services?

These toolkits are designed to be self-guided. However, if you outgrow the DIY approach and need help from a creative, full-service partner, you’re always welcome to reach out.

Contact Us

We’re here to help.
Whether you have questions about our toolkits, need support, or just want to say hello, reach out and we’ll get back to you as soon as possible.